{"id":1188,"date":"2024-09-18T12:17:35","date_gmt":"2024-09-18T12:17:35","guid":{"rendered":"https:\/\/automatedemailwarmup.com\/blog\/?p=1188"},"modified":"2024-10-14T01:09:00","modified_gmt":"2024-10-14T01:09:00","slug":"gmail-going-to-spam","status":"publish","type":"post","link":"https:\/\/automatedemailwarmup.com\/blog\/gmail-going-to-spam\/","title":{"rendered":"Gmail Going to Spam: An Easy Fix You Need To Know"},"content":{"rendered":"\n
\"Gmail<\/figure>\n\n\n\n

It’s been days since you rolled out your recent email marketing campaign. But you’ve received only a few responses out of the voluminous amount of emails you had sent. Yes\u2014your worst nightmare has come true. Your emails have ended in the dreaded spam folder. <\/p>\n\n\n\n

It’s a sinking feeling, isn’t it? I have been there when I started out as an email marketing expert. But in these ten years, I have learnt a lot. There are a lot of reasons as to your Gmail going to spam. Some of them are in your control, while others aren’t. <\/p>\n\n\n\n

But this doesn’t mean you can’t take precautions to avoid it. In the first section I will discuss the reasons for your Gmails going to spam. And then, I’ll share some fixes to solve this problem. <\/p>\n\n\n\n

Why is My Gmail Going to Spam: Reasons and Solutions<\/h2>\n\n\n\n

It takes a lot of hard work to build an email subscriber list from scratch, only to find out your email campaigns haven’t been reaching them. It can be frustrating given how competitive the email marketing industry is. In a Statista report, it was found that 58% marketing professionals prefer email marketing over both content and social media management<\/a>. <\/p>\n\n\n\n

If you are unsure of what to do when you land in such a situation where your deliverability rates are taking a hit due to landing in spam, a free call with an email deliverability consultant<\/a> can help you. <\/p>\n\n\n\n

Here are the reasons why your recipients can’t see your emails in their inbox. <\/p>\n\n\n\n

1. Problem: Lack of Email Authentication<\/h3>\n\n\n\n

Since Gmail has rolled out its new and updated guidelines<\/a>, the authentication protocols have become even stricter. Bulk senders have to authenticate their emails now. This is because most of them don\u2019t secure their systems well, so spammers can easily slip in.<\/p>\n\n\n\n

If your Gmail email lacks authentication records like SPF, DKIM and DMARC, then you are likely to land in the spam folder of your recipients. <\/p>\n\n\n\n

Solution: Authenticate Your Email Address<\/h3>\n\n\n\n
\"Solution:<\/figure>\n\n\n\n

This should be the first step as soon as you make a new domain address. Authenticating your email address is extremely important to let email service providers like Gmail know that your domain is secure. <\/p>\n\n\n\n

You should set records for the following:<\/p>\n\n\n\n

    \n
  1. SPF<\/strong>: Verifies which servers can send emails from your domain.<\/li>\n\n\n\n
  2. DKIM<\/strong>: Adds a digital signature to confirm email authenticity.<\/li>\n\n\n\n
  3. DMARC<\/strong>: Enforces SPF and DKIM policies and provides authentication reports.<\/li>\n<\/ol>\n\n\n\n

    Instead of handling technical tasks yourself, let a free email deliverability consultant<\/a> handle things. Schedule a free call today! <\/p>\n\n\n\n

    2. Problem: You Haven’t Added an Unsubscribe Button<\/h3>\n\n\n\n

    While no one wants their email audience to unsubscribe, it is essential to enable a one-click unsubscribe tab in your emails. Following the new Gmail guidelines, sender who do not adhere to this rule are likely to land in the spam folder. <\/p>\n\n\n\n

    Solution: Enable Hassle-Free Unsubscription <\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Add an unsubscribe tab that allows users to opt out in just one click. You must make the tab accessible to avoid getting under the spam radar of ESPs. Add one unsubscribe button at the top of the email and one in the end. <\/p>\n\n\n\n

    3. Problem: Your Content Triggers Spam Filters<\/h3>\n\n\n\n

    Words or phrases that trigger spam filters can harm your email’s chances of being delivered, especially with Gmail’s filters. To boost deliverability, steer clear of using these terms in both your subject lines and the body of your emails. These words include:<\/p>\n\n\n\n