In today’s busy digital world, email marketing is essential for business success. In fact, business owners consider email marketing the second most crucial channel for building brand awareness. But finding time to create great campaigns can be tough. That’s where outsourcing comes in.
In this blog, we’ll delve into whether outsourcing email marketing is the best choice to propel your business forward, or if there’s a smarter alternative. Let’s get started!
What is Email Outsourcing?
Email outsourcing refers to the practice of hiring external professionals or agencies to manage various aspects of your email marketing efforts on your behalf. Instead of handling email marketing tasks in-house, businesses can delegate responsibilities such as campaign creation, list management, design, content writing, and analytics to third-party experts.
Email stands out as a potent aid for customers, 62% of consumers prioritize email assistance over phone calls or alternative customer service channels.
Outsourcing email marketing can take different forms, including:
Full-Service Email Marketing Agencies
These agencies handle all aspects of email marketing, from strategy development to campaign execution and performance analysis.
Freelancers
Individual freelancers or consultants specialize in specific areas of email marketing, such as copywriting, design, or automation setup.
Email Service Providers (ESPs)
Some ESPs offer managed services where they assist businesses with their email marketing efforts, providing expertise and support as needed.
Email marketing service costs vary based on features needed. Providers may charge up to $200 per hour or a flat fee of $1000 monthly.
What are the Benefits in Outsourcing Email Marketing?
By outsourcing email marketing, businesses can benefit from:
- Access to specialized expertise and skills.
- Time savings, allowing internal teams to focus on core business activities.
- Scalability and flexibility to adapt to changing needs and demands.
- Improved campaign performance and ROI through professional execution and optimization.
The Downsides of Outsourced Email Marketing
1. Risk of data exposure
Outsourcing marketing involves sharing sensitive company information, raising the risk of data breaches.
2. Loss of control
External teams may lack industry expertise, requiring more guidance and potentially compromising control over the marketing process.
3. Approval complexity
Ensuring outsourced efforts align with company standards necessitates a rigorous approval process.
4. Coordination challenges
Managing work hours and output expectations with external teams can be difficult due to differences in protocols.
5. Cost
Outsourcing marketing further amplifies the financial burden on businesses, potentially straining resources and impacting overall profitability.
Mid-sized businesses partnering with an email marketing agency usually allocate between $300 and $1500 monthly.
Opting Out to Wiser Way to Email Marketing
Email Deliverability Consultant: Is it worth it?
Automated emails generate 320% more revenue than non-automated ones. Amazing, isn’t it? Many businesses now embracing the optimal solution for email marketing- Automated Email warm-Up.
This advanced tool, called email warm up, guarantees superior deliverability, minimizing the chances of emails being flagged as spam. This proactive strategy enhances deliverability, preserves sender reputation, and amplifies engagement rates, empowering businesses to outsource email marketing with confidence in effectively reaching their target audience.
And the cost? Only $50 per month—significantly cheaper than outsourcing your email marketing.
Be Wiser my Fellow Marketer!
With the question “Outsourcing Email Marketing: Is it a wise move?” considered, the answer becomes clear. Taking into account various factors like pros and cons and cost, there is indeed a wiser solution: Automated email warm-up. With its ability to ensure top-notch deliverability and protect your sender reputation, it’s the surefire path to email marketing success.
Unlock the full potential of your email marketing efforts through email warmup. This is the time where we need to be wiser, my fellow marketers. Let your businesses thrive this 2024!
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