Cold email variations is a great tactic to avoid spam, but is it enough? No.
AS sooner than later your emails will go to spam if you’re not using a Free email warm up to not only build your email reputation but keep so you increase sales, not spam.
As cold email guru, who’ve turned emails into millions over the past 12 years, I’m going to walk you through what to do, and what not to do after you after you email warmup to stay in inbox.
What are Cold Email Variations?
Cold email variations are similar to your company’s domain but a bit different. For example, if your website is Example.com, your cold email domain could be Example.io or Exampleapps.com.
Examples:
- Main Domain: Company.com
- Cold Email Domain: TheCompany.com or Company.net
Why use Cold Email Variations?
If you’re sending cold emails, sooner than later your email’s deliverability score will go down aka your emails go to spam if you’re not warming it up.
Why? Well, it all starts when an email snitch reports your email as “spam”.
Next thing you know, your email address deliverability score goes down the toilet and once it’s down, it’s down. Google doesn’t trust you anymore.
That’s why you need to use a variation of your domain to “reset” your reputation with Google as a “new” person.
Why You Need to Warm Up Your Cold Email Variations?
Unless you want to repeat this process every time someone snitches, you’ll have to use a free email warm up so that no type of snitching affects you!
How? Well, they expand your email network so that even if someone snitches, Google takes that snitcher as a person having a bad day cause so many others (your added email network) are going back and forth with you (via the email warmup software).
What are the Different Types of Cold Emails?
Executing simplicity is often challenging, even in cold email variation. Many people approach it wrong, leading to low open rates and negative outcomes. This difficulty deters well-intentioned individuals from cold outreach, contributing to its underestimated status.
Yet, there’s hope. Cold email outreach can yield excellent results. Six main categories of cold email variation include:
1. Emails for Sales
Email for Sales is to sell a product or guide customers through the sales process, cold emails can be beneficial. However, it’s important to recognize that many people dislike receiving cold emails, often due to the annoyance of subsequent phone calls from companies, in fact, only 23.9% of sales emails get opened.
To enhance effectiveness, consider combining cold email outreach with social media engagement. For instance, reshare one of your target’s tweets to demonstrate an interest in building a connection. Maintaining a calm, polite, and friendly tone in your cold email pitches is crucial; aggression is unlikely to help you reach your sales goals.
2. Media Pitches
Media pitching involves promoting information about your service or product to bloggers, journalists, and influencers within your business niche. The primary goal of media pitching is to gain more brand exposure and press coverage.
Given that top publishers receive a considerable number of emails weekly, there’s a risk of your pitch being overlooked. It reveals that 46.5% of journalists get a minimum of 11 media pitches daily, with 28.64% receiving over 26 pitches. Additionally, many of these pitches may lack value for the recipients.
To address this challenge, it’s crucial to provide genuine value to the recipients. Beyond that, you can:
1. Inform a blogger about a type you discovered on their blog.
2. Present new data or a case study that deserves attention.
3. Reach out to influencers, notifying them that you’ve mentioned them in your publication.
3. Networking Pitches
Network Pitching is a form of cold email outreach centered around networking. The outcome, whether it’s securing a backlink to your blog post, establishing a new marketing collaboration, or making a sale, invariably contributes to building connections.
4. Brand Pitches
Brand pitches is a term for this type of cold email that aims to facilitate collaboration between your company and a specific brand of interest.
This “brand connection” can elevate awareness within your audience and create new business opportunities on a mutually beneficial basis. However, it’s crucial to exercise caution with your email template’s subject line and content.
The subject line should be both attention-grabbing and informative, getting straight to the point. For instance, if you aim to build a brand collaboration with a specific company, the subject line should clearly convey your intention.
5. Content Promotion
Promoting content can establish a robust content strategy for blog traffic. Promote your content effectively with cold email outreach for backlinks and mentions. Demonstrate attentive reading of the prospect’s post and inquire if your content could be an added information source.
How Do You Write a Catchy Cold Email?
Crafting a cold email may not be rocket science, but for many, it feels that way. Success lies in a well-planned strategy. Whether you’re new to cold emails or fixing common mistakes, the following are your guide to excel in your cold email variation endeavors:
1. Establish your objectives
Clearly define your goals before drafting your email, aligning them with the recipient’s needs for a win-win situation.
2. Recognize your specific audience.
Research your target audience to personalize your email, ensuring it resonates with their interests and concerns.
3. Create a compelling subject line
Craft a compelling subject line that is personalized, relevant, and arouses curiosity.
4. Start with a relevant introduction
Start with a personalized opening that grabs attention by referencing an interesting fact, achievement, or pain point about their company.
5. Present yourself and state your objective.
Introduce yourself briefly and state your purpose clearly to set the context for the recipient.
6. Incorporate your USP and CTA
- Incorporate your unique selling proposition (USP).
Present your unique selling proposition (USP) clearly, emphasizing how your offering addresses their needs. - Incorporate a straightforward and explicit call-to-action (CTA).
Include a clear and direct call-to-action (CTA) that guides the recipient on the next steps to take. But don’t be too abrupt with the call-to-action as it will make the email more salesy and potentially repel the leads away. Write a simple call-to-action such as “reply ‘yes’ to this email to talk more about”
7. Add a Post-Scriptum (P.S.)
This is the best strategy to get the reader’s attention to what is absolutely important and unskippable. Make sure to write the one most important thing you want the receiver to know about you (or your offer).
8. Conclude your email with a note of gratitude.
Conclude your email with appreciation to leave a positive impression.
9. Ensure you include your email signature.
Don’t forget to include a professional email signature with your contact details for easy communication and brand reinforcement.
What is a Cold Email Domain?
A cold email domain is the email domain used when sending outreach emails to recipients who haven’t interacted with the sender before. This is commonly linked with the practice of cold emailing, where individuals or businesses reach out to potential prospects or leads without prior engagement.
Ways to Establish Warmth for Your Cold Email Domain
Now that you have your newly established cold email domain and the fundamental elements in order.
However, your cold email domain still requires preparation before initiating high-volume outreach campaigns.
It’s essential to warm up your cold email inbox for at least 1-2 weeks to establish trust with Email Service Providers (ESPs) before launching your campaigns.
To accomplish this, you need to use a reliable tool to prepare your email inbox.
Utilize the Optimal Solution for Cold Email Variation
What is Automated Email Warm-Up?
Meet the automated email warm-up tool—a powerhouse in the realm of email marketing and automation. This robust application acts as a personal trainer for your emails, improving their deliverability without causing disruptions to the inbox. It serves as a reliable ally, quietly setting a new standard for email outreach strategies.
Why Opt for Automated Email Warm-up?
EFFORTLESS SETUP: Get started in just 30 seconds for automated warm-up processes, optimizing inbox deliverability and sender reputation.
MAILBOX CONTROL: Gain a comprehensive view of email health, providing easy management of warm-up strategies.
Positive Feedback:
- Praised by many marketers, entrepreneurs, and businesses for its effectiveness.
- Offers a broader approach catering to a wide range of email providers.
Compatibility: Works seamlessly with all major email providers, ensuring smooth warm-up across platforms like Gmail, Elastic mail, MailChimp, Google Workspace, Microsoft 365, Outlook, Mailgun, GMX, Amazon SES, iCloud, Mailjet, GetResponse.
Highlighting the importance of email warm-up in email marketing cannot be overstated. The integration of warm-up services is pivotal for improving email deliverability and attaining success in campaigns. Prioritizing proactive warm-up strategies is vital for maximizing marketing outcomes and maintaining a positive email reputation.
Let’s Bring It to a Close!
As we learn more about Cold Email Variation, it’s clear that forming strong connections and understanding how cold emails work are crucial for making meaningful connections. Just sending a cold email won’t be effective unless we follow the guidelines we’ve discussed and use the right tools.
That’s where the automated email warm-up tool comes in – it’s the perfect solution for improving how well your emails get delivered and ensuring your email marketing efforts go smoothly.
Make your cold email marketing easier!
Leave a Reply