Author: aditi

It’s been days since you rolled out your recent email marketing campaign. But you’ve received only a few responses out of the voluminous amount of emails you had sent. Yes—your worst nightmare has come true. Your emails have ended in the dreaded spam folder. It’s a sinking feeling, isn’t it? I have been there when…

In a world where more than 81% companies use email as a marketing channel, there is always a risk of spammers lurking around. While you as a sender want to make sure your mails land in the inbox, it may not always happen. And your email will be piled among other spammers in the spam…